PostHog : The audience analysis tool

• Created in 2020
• Typology: Audience analysis tool
• Posthog is an open source audience analysis tool that allows you to easily track user paths.
• Thanks to the possibility to create dashboards including funnels and key actions as well as the tracking of some specific buttons (nocode) to a website, it is possible to track with this tool the actions performed by all visitors of the site.

UX : quite complex to use, easy to install but requires a good day of training (Having already used analysis tools makes it easier to learn)

UI: Simple interface, not necessarily very aesthetic, rough aspect

Works pretty well despite a few bugs, and allows you to set up tracking very quickly

• 💸 About the pricing

Free posthog cloud: 1,000,000 events/moEnterprise posthog cloud :

Price per event : $300 for 1Mb + $0.0003 per event

Free Self Host cloud : 1,000,000 events/moEnterprise

Self Host cloud : Price per event : $0.00045 per event

⭐Strong point

Possibility to use it online or self host to keep the data safe.

Easy to use

Don't need to be really familiar with the code (code provided to copy and paste)