Hotjar : The behavioral analysis tool
- Created, in 2014
- Behavioral analysis tool
- Hotjar is a behavioral analysis tool, which allows to highlight the friction points on a website.
- In order to track user behavior on a website, Hotjar creates "heat maps" to see the most clicked, hovered and scrolled areas. It also allows to collect and visualize the recorded sessions of users on the site.
UX: Quick to learn, very clear tabs
UI: Quite simple, aesthetics little worked, just allows to retrieve its data in a simple way
Works very well
💸 About the pricing
8 price offers :
- Basic: Free limited to 35 sessions per day, 1050 per month
- Plus : 39e/month, 100 sessions and 3000 per month + filters; segmentation, api,
- Business : 99e/month, 500 sessions per day, + custom, api++, confusion and frustration alerts
- Scale: on conversation: + dedicated csm, unlimited sites, features++.- Ask category (request for answers via surveys)
- Basic: Free, limited to 20 responses
- Plus: 59e/month, 250 responses
- Business: 79e/month, 500 responses per month
- Scale: on conversation
⭐ Strong points
- Allows to visualize behaviors
- Easy to install (copy and paste code)
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Hotjar : The behavioral analysis tool